THE EUREKA MOMENT
It all began in Urbanethnics neighborhood of New York. The place was filled with driven and passionate men. With their dapper suits, they all looked similar. Except one. His black suit made him look like them. But his socks were colorful. A stark contrast. Was it a sign of confidence? Self-expression? Or was he just enjoying being himself? Urbanethnics was born in the length of that question.
Pritika Mehta is a Data Scientist who quit her job in the US to launch Urbanethnics. She started coding when she was 14 and has always been passionate about building things using tech. After her M.S. in Artificial Intelligence from State University of New York, she worked with fortune 500 companies including Bank of America and Tripadvisor. She was selected as an Ambassador for TEDx talks and was also chosen as a Global Shaper by World Economic Forum. While she was in US she constantly observed how fashion was easily accessible to not only women but to men as well. This made her itch that why no homegrown brand in India is catering to the needs of 21st century men. And in that moment, Urbanethnics was born. Watch her TED talk here – https://youtu.be/APPRZcGkFIU
Simarpreet Singh is a computer science engineer who found his passion in growth marketing. He has built campaigns for brands like Mercedes, Microsoft, Uber, and many more. He has been recognized as a Global Shaper by the World Economic Forum. He is also a TEDx speaker and curator of TEDxChandigarh. Simar has helped multiple brands scale to $10m in sales, single-handedly. He has been invited as keynote speaker at various forums including MAK-X Conference (Oslo), WEF Annual Conference (Geneva), Shape Asia (Hong Kong), Kaizen (IIT Delhi), ISB Leadership Summit, WFYS (Russia) etc.
OBSESSED WITH INNOVATION
We spent years in R&D, so you can spend years wearing your Urbanethnics. Urbanethnics socks are made with the most premium quality Combed Cotton and Scottish Lisle Cotton with anti-bacterial properties to give your feet the softness and comfort it deserves. Each item we make is rigorously tested for comfort and durability, and we’re constantly looking for more ways to innovate and improve. Because the better your socks are, the better you feel when doing, well, just about anything.
We believe that small things matter. They add up. Then, they turn into big things. So we took the time to pinpoint all the issues with socks you generally buy: the painful toe seams; tight elastic; annoying pilling; no shows that slip. You name it, we found it. Then we tweaked and tweaked until we reached total perfection. Infact the elastic used in Urbanethnics. socks is made with special technology so that it increases blood circulation and keeps your feet intact without making you feel tight.Our customers have often told us that Urbanethnics socks are the most comfortable socks they have ever worn